Joseph and Orlebar Brown to open new stores at London’s Duke of York Square in Chelsea

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as part of plans by owner Cadogan Estates to develop the centre as a leading fashion destination in London.

Joseph is already a long-standing tenant at Duke of York Square, which is located on the Kings Road, just off Sloane Square, having operated a ladieswear store for eight years. Following the success of the ladieswear store, Joseph has acquired additional premises at 73 Duke of York Square, with the 900 sq ft store set to become the first menswear only shop at the centre.
Swimwear brand Orlebar Brown has leased an 881 sq ft store at 74 Duke of York Square, which is located opposite the recently opened Massimo Dutti flagship store. Earlier this month, the retailer announced its second venture on Vigo Street, located off Regent Street, after debuting on Ledbury Road, Notting Hill.
Duke of York Square is already home to iconic fashion brands such as Mary Quant and Taschen, as well a wide range of leading high street names. The centre also offers a mix of restaurants, cafés and luxury office space next to the iconic Saatchi Gallery.

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