John Lewis has collaborated with fashion journalist and YouTube star Jim Chapman.
Known for his YouTube videos, Jim has an audience of more than 2.5m subscribers and is also a contributing editor at GQ. He is London Collections Men regular and has been voted one of the UK’s best-dressed men.
Jim will be John Lewis’s very own Style Curator – selecting and styling the items from John Lewis’s menswear collections. Content including exclusive films, photo shoots, interviews and behind-the-scenes clips will then be shared across the John Lewis website and social channels.