Jimmy Choo pop-up store opens in Selfridges

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The Jimmy Choo pop-up store opens in it signals a change in design direction for the luxury footwear brand, away from its signature stilettos and towards more modern styles such as skater slip-ons, pointed flats and biker boots.

The new mood has been christened CHOO.08° – inspired by the longitude of its London design studio. Exclusive to this pop-up shop are seven printed styles by Sandra Choi, Jimmy Choo’s Creative Director.

jimmy choo selfridges