Luxury footwear brand Jimmy Choo are set to release a range of mens shoes inspired by the stylish men of London.
The collection features everything from high-top trainers, biker boots to ‘porno paisley’ patterned slippers. They’ve also collaborated with classic wellington boots brand hunter to produced a pair of crocodile patterned wellies.
Every shoe is fully-lined with leather, the trainers are crafted from pure cashmere flannel and the biker boots are lined with shearling. As expected, they’re expensive – prices range from £395 to £895.
The company has already identified its target market, with Chief creative officer Tamara Mellon saying: “My vision of the Jimmy Choo man is one who exudes confidence and style whether he is an artist or an investment banker.”
Jimmy Choo’s Chief executive officer Joshua Schulman told wwd: “It’s a stand-alone collection for the man who’s on the arm of a Jimmy Choo woman.”
The range will be available online at jimmychoo.com and through their one-off pop-up shops.