Mayfair. The retail venture is described as a place “where style and design meet culture and conversation.”
As well as its own full collection, the 5,500 sq.ft. space will stock a curated selection of brands from Chelsea fashion boutique The Shop at Bluebird, as well as homeware, beauty and books. In addition, the Emporium will have an in-store café run by London chain Fernandez & Wells and will play host to installations by local artists.
“We are delighted to be working with Grosvenor and are looking forward to creating a unique and radical destination within the West End,” said Jigsaw Chief Executive Peter Ruis. “Our intention is to deliver the “must-visit” store for both international and domestic style arbiters,” he continued.
Visitors can expect to see womenswear from Ostwald Helgason, Studio Nicholson, Katie Rowland and Each x Other, and menswear by Woolrich, Filson and Grenson. The Emporium is a short walk from Bond Street Underground station.
Photos via Drapers