Luxury beauty brand Baylis & Harding has announced British racing driver Jenson Button as their first male ambassador.
Button will showcase the brand’s signature collections for men including Men’s Black Pepper & Ginseng, Men’s Sport Citrus Lime & Mint, Skin Spa Men’s and The Fuzzy Duck Men’s.
Button was chosen for his “appreciation of style, and desire to stay fresh by day and immaculate by night.”
Adrian Slater, co-founder and owner commented: “Jenson couldn’t be more us. He adores his British details and is also great fun. He loves turning on the style but also knows the value of winding down and relaxing.”
As part of the deal, the Formula One world champion will wear the brand logo across his racing car, suit, and helmet.
He said: “For me, Baylis & Harding is an iconic British brand. I love the values of the brand and working with Tania, Adrian and the team has already been brilliant. The men’s range and the overall direction of the brand is really exciting and I am delighted to be a part of the Baylis & Harding family. It’s a relationship I really believe will grow from strength to strength.”