We all loved the James Bond segment in the Olympic Opening Ceremony, and now to celebrate 50 years of James Bond and the release of new film Skyfall, a fragrance has been created for the iconic MI6 character. 007 will be released on 15th August at Harrods, and nationwide on 19th September. Prices will start at £25 for 50ml, and there will be an accompanying deoderant and shower gel priced at £7.95.
An ad campaign will accompany the launch, photographer Greg Williams wanted to capture the iconography of Bond and took inspiration from original illustrations found in the early Ian Flemming books. See a teaser for the ad campaign below!