Jack Wills launches entrepreneurship campaign

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British fashion and lifestyle brand, Jack Wills, has launched a campaign to celebrate the success stories of Jack Wills alumni, in celebration of the brand’s 18-year anniversary.

Many Jack Wills alumni are now successful entrepreneurs in their own right including Ed Foy, founder of PRESS Juice, Jess Shepard of Copper Garden, Beth Salter who founded Shut Up Studio, and yoga teacher Charlotte Cooper.

Co-founder Peter Williams said that entrepreneurial enthusiasm was important at Jack Wills, adding “We have a ‘give it a go’ mentality and we ask ourselves, ‘what’s the worst that can happen?’ – in doing so, we empower people to take risks and be creative. They really respond to that working environment.”

Williams spoke at the Entrepreneurial Exchange networking forum to kick off the campaign last week and success stories will continue to be posted on the brand’s social media accounts with the hashtag #JWAlumni.

Jack wills has over 80 stores worldwide and ships to 126 countries from its website. Two friends, Peter Williams and Robert Shaw, in Salcombe Devon, founded the company after graduating from university.