J.Crew London – the countdown is almost over

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We’ve been on tenterhooks ever since J.Crew announced it would be crossing the pond and setting up shop on London’s Regent Street, and the countdown is almost over. One of America’s hottest new exports and headed up by creative director (and all round style icon) Jenna Lyons, we know there will be plenty to look forward to when the UK flagship opens this Friday. Here is our run down of the top five things to get excited about from the brand.

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J.Crew Collection
J.Crew Collection is the beautiful lineup that is presented to the fashion press during New York Fashion Week, and it attracts such as much attention as the city’s big hitters. “Collection started as an idea of taking the classic elements of what we do and giving you a psychedelic, amped-up version of that,” describes Jenna Lyons. Expect bright colours, hand-appliqued jewels and luxurious fabrics.

Italian cashmere

J.Crew works with a specialist Italian mill each season to create its custom colour cashmere. The result? A kaleidoscopic array of shades and shapes, from turtleneck to crew, to tees, tunics and hoodies.

Gobstopper jewels

J.Crew’s outfit-transforming jewellery is inspired the travels of its talented design team and the things they discover along the way, from Moroccan art found at a market in Marrakesh, to vintage Bakelite jewellery.

A fun shopping experience

From early on in her tenure at J.Crew, Jenna Lyons set about transforming the merchandising and shopping experience of the brand’s stores from staid to sophisticated. If the exterior of the Regent Street store is anything to go by – set designer Shona Heath designed a London taxi-themed installation in anticipation of the opening – we sure its set to be witty and playful inside and out.

“Shiny Ponies”

Creative Director Jenna is mad about shoes – she is said to own 289 pairs and counting. Its no surprise then that footwear it a stellar part of J.Crew collections. Each style is designed in New York and made in an Italian factory in Pisa and the design team playfully call their favourite styles “shiny ponies”.