It’s official: Louis Vuitton Confirms Fragrance Debut

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Back in October we told you that Louis Vuitton were set to leave handbags behind and venture into the world of fragrance.

Today we can confirm that Jacques Cavallier-Belletrud a third-generation perfumer who hails from the floral mecca of Grasse in the south of France, has officially started working at Vuitton.

Cavallier-Belletrud has an impressive CV being the nose behind popular scents L’Eau d’Issey, Jean Paul Gaultier Classic, Dior Addict, Poeme by Lancôme, Stella by Stella McCartney and Cinema by Yves Saint Laurent. He has also won the Prix François Coty Parfumeur 2004 award.

Vuitton founded in 1854 as a trunk maker (see the wonderful example below), is yet to confirm a release date for the new fragrance which will only be available to purchase at their 461 boutiques around the globe. It’s not the brand’s first foray into the fragrance world – back in the Twenties and Thirties Vuitton marketed three perfumes which unfortunately were discontinued. We’re certain this one will be a success!

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