The Hut Group acquires Glossybox

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The Hut Group has announced its recent acquisition of German cosmetics subscription service, Glossybox, from majority shareholders Rocket Internet and Kinnevik online for an undisclosed sum.

Glossybox was founded in 2001 and is Europe’s number one beauty box subscription service. The company has offices in the UK, Germany, France, Sweden, and the USA, and operates in ten core markets.

Customers can currently subscribe to beauty boxes on a rolling monthly or fixed term basis. Boxes cost between £8.50 and £10 per month, plus postage and packing in the UK.

A spokesperson from The Hut Group said: “THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GLOSSYBOX, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands.”

CEO of Glossybox, Caren Genthner-Kappesz, said: “I am very excited about this acquisition. It was extremely important to us to find the right buyer for our brand; one that complements us and can use its retail know-how and technological capabilities to accelerate and strengthen GLOSSYBOX further in its journey of being a global industry-leading brand and a well trusted beauty advisor for our engaged subscribers.”