John Varvatos has signed Grammy-nominated singer and songwriter Hozier to front the brand’s first ever colour campaign for autumn/winter 2016.
Hozier, who describes his own style as functional, was shot by Danny Clinch for images that embody Varvatos’ style of urban cool. In addition to images, a music video featuring Hozier performing “To Be Alone” will launch simultaneously.
Speaking to WWD, John Varvatos said: “I had a connection when I first heard his song ‘Take Me to Church”. I call him a renaissance man. He’s a young man who looks at the world, at all the things that are happening, and how people are treated. He’s a bit of a poet, and he’s a very handsome guy. All the boxes kind of checked. He was already a customer and was such a pleasure to work with.”
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