House of Holland launches glow in the dark underwear collection

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Want underwear that really gets you noticed, even when the lights are off? Well look no further, as London-based label House of Holland has just launched a line of underwear that glows in the dark.

The bright collection has launched exclusively at Selfridges and features neon pieces for men and women, including bralettes, briefs and boxers. “I wanted our first full underwear collection to be loud and proud,” creative director Henry Holland told Vogue. “The neon adds a great flash of colour when worn to be seen with low-cut summer pieces, and it also glows in the dark – what more could you want?”

View the loud and proud collection below.

  Images: House of Holland/Ben Weller