House of Fraser reveals shoppable windows for Black Friday

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Don’t fancy joining the masses for a spot of Black Friday shopping? House of Fraser is taking queueing out of the equation with new shoppable window displays, allowing you to get the best deals direct to your phone.

By scanning the store’s window vinyl, users of the House of Fraser iOS app will experience Augmented Reality technology from Layar, being served immersive and interactive content in their hands. Customers can then click to shop all the Black Friday deals in an instant, avoiding any bundling inside the store.

Check out all of House of Fraser’s Black Friday deals now until November 29, and download the app here.

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