House of Fraser acquires premium fashion brand Issa

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House of Fraser has announced it has agreed on a deal with Issa brand owner, Camilla Al Fayed, to buy the label for an undisclosed sum.

The brand is often associated with the Duchess of Cambridge, who famously wore a blue Issa dress to announce her engagement to Prince William.

Maria Hollins, House of Fraser’s executive director for buying and design said: “We are delighted to announce the acquisition of Issa to our portfolio of exclusive brands. It truly epitomises confidence for women, something which resonates well with our customers.”

“The design and buying team have worked extremely hard over the last 10 months to develop a range that was true to the Issa brand by keeping the luxury element of the clothing, yet offering a modern twist.”

Issa was originally launched in 2003 by designer Daniella Helayel and Camilla Al Fayed bought a 51% stake of the company in 2013. The company closed in 2015.

The acquisition of the brand is in line with House of Fraser’s new strategic vision, which includes improving the quality and designs of the in-house brand portfolio.

The first Issa range will be available in stores and from the House of Fraser website for autumn winter 2017. The first collection focuses on occasionwear and includes 50 pieces, which will be priced from £79 to £199 with accessories from £25 to £79.

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