H&M to open first UK concession in Selfridges

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H&M are opening their first ever concession in high-end London department store, Selfridges. The concession will appear on the ground floor of the Oxford Street store at the end of August this year.

Pieces from H&M’s womenswear range will be hand-picked by buyers to sit alongside selected accessories, all to be displayed on the custom made concession interior.

Magnus Olsson, H&M’s country manager for the UK and Ireland, said: “We are very excited to be opening our first H&M concession store in the world-renowned  Selfridges in London. H&M wants to be in the best business locations worldwide and Selfridges is a great addition to our London store portfolio – a real shopping destination. Customers can look forward to the ultimate H&M fashion experience at Selfridges later this summer – we look forward to surprising them!”