H&M to launch full cosmetics line

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Swedish retailer H&M is expanding on its already extensive collections with a full cosmetics range, bringing in over 700 new beauty products.

The new line will cover bronzer, lipstick, nail polish, body products and hairstyling tools, with prices estimated to range from between £2 to £18.

H&M will also introduce a ‘Conscious Beauty’ collection, reflecting its dedication to organic and eco-friendly products, as well as a premium line.

Look out for the full H&M beauty range when it hits over 900 stores and online later this year.

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