H&M are set to go green with their new clothing collection made completely of environmentally friendly materials. The aptly named ‘Conscious Collection’ will use sustainable fabrics such as organic cotton and linen, Tencel and recycled polyester.
The new range will be a follow-up to last year’s successful Garden collection, which was also made up of eco-friendly fashion items. However this time it will be a less colourful affair, citing different shades of white an minimalism as its inspiration. Expect relaxed tailoring with accents of frills and lace.
69 Styles will be available for men, women and children and will each be labelled with a description of it’s fibres. The range launches in the UK on 14th April and will run alongside its normal product range.