H&M have announced they are designing a men’s capsule collection with East London’s Brick Lane Bikes. The custom bike specialists who boast a huge collection of vintage and custom made cycles have been putting the 11-piece H&M designed collection to the test.
The sustainable materials that the collection uses is fun, fashionable, stylish and are above all practical with the cyclists needs in mind. Brick Lane Bikes creative director Chis Christoldo explained: “A lot of us want to step off the bike and still feel ourselves without having to change our cycling gear, and that’s what this range hopes to achieve”.
Although you will have to wait for the range to be available on 7th March 2012, you can watch a video about the new collection now below.