Hermes announces new megastore in London

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Hot on the heels of the news that located on the corner of New Bond Street and Bruton Street, will convert office space and an outdoor terrace into a shopping area, creating a mega boutique for the luxury brand.

Bertrand Michaud, Hermès UK managing director, said: “Hermès and its customers deserve a beautiful and out-of-the-ordinary store for a city as influential as London.”

Fashionistas hoping to bag a Birkin are in for a bit of a wait though, as the store isn’t expected to open until October of next year. In the mean time, Hermes are said to be looking for a temporary central London home to accommodate their iconic bags and coveted silk scarves, while work takes place at the flagship.

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