Henry Holland to deliver keynote speech at Pure London

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Designer Henry Holland is to deliver the keynote speech at the Pure London trade show in July.

The Henry Holland brand, which is stocked at some of the world’s leading retailers, recently celebrated its 10th anniversary.

Holland will be talking about his personal route into the fashion industry, brand collaborations, connecting successfully with the consumer, and how to remain authentic.

Henry Holland is best known for his bold graphic t-shirts in tribute to other designers including Gareth Pugh and Giles Deacon. His House of Holland brand showed for two years with Fashion East, before he went on to show at London Fashion Week in 2012 and was awarded sponsorship by Fashion Forward.

His most recent collaboration is with Habitat, translating his signature fashion style into interiors and homewares, using many of the same prints and embellishment techniques used on his clothing.

Holland was also one of the first designers to take up the “see now buy now” catwalk model, in which clothing items are available to buy directly after showing on the catwalk, rather than months later.

The first House of Holland retail store to showcase the entire collection is planned to launch in China, which accounts for 26% of the current brand revenue.

Pure London portfolio director Julie Driscoll said “Henry is a much loved and respected figure in the industry and we are delighted to welcome him to Pure London. I think visitors will find his address insightful and informative.”

Pure London runs from 23 to 25 July at London Olympia and Holland will deliver his keynote speech on 24 July at 3.20pm.

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