The British Fashion Council has announced that a menswear dedicated showcase will launch in London this June, replacing the one day of menswear shows at the end of London Fashion Week.

Called ‘London Collections: Men’, the shows will run just ahead of the men’s collections in Milan and Paris, from June 15th-17th. The new showcase will be formed of shows, presentations and events, as well as a cultural tie in with the London 2012 Olympics for its debut year.

Following its first showing the menswear shows will appear twice-yearly like London Fashion Week, with further dates yet to be confirmed.

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