Harvey Nichols unveil Summer Sale campaign featuring models wetting themselves

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Harvey Nichols unveil Summer Sale 2012 campaign featuring models who have been caught short.

Last week Henry Holland told us (via a tea towel) that he could wee due to his excitement about the Queens Diamond Jubilee. Now it seems that London department store Harvey Nichols can’t contain their excitement about their forthcoming Summer Sale.

The new tongue-in-cheek campaign unveiled today plays on the infamous line muttered by Julie Roberts in ‘Pretty Woman’ – “It was so good, I almost peed my pants!”.

The campaign features beautiful models with a tell-tale wet patch alongside the strap line – “The Harvey Nichols Sale. Try to contain your excitement”.

The Summer Sale launches in store and online this Wednesday June 13th, with up to 70% off. See www.harveynichols.com or #ContainYourself for more information. 

Tongue-in-cheek or disgusting? Tell us @LDNfashion

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