Harvey Nichols launches loyalty scheme

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Luxury London department store Harvey Nichols, has launched its first ever loyalty programme, rewarding customers via a smartphone app.

For each pound spent in its stores, online or in its bars and restaurants, Harvey Nichols rewards customers with one point, allowing them to move through a tiered scale of Silver, Gold, Platinum and Black.

As shoppers move up the ranks, they will be rewarded with experiences or products, including everything from smoothies to Botox treatments, as well as vouchers that can be spent at four predetermined times across the year.

Download the Rewards by Harvey Nichols app now.