In-flight entertainment is set to get a bit more glamourous, as Harrods has teamed up with British Airways to stage catwalk shows during flights.
The fashion extravaganzas will take place on the new A380 flight route from London to Johannesburg, and last night it all kicked off with a show featuring looks by Stella McCartney, Victoria Beckham and Ralph & Russo.
Harrods managing director Michael Ward said of the partnership: “Harrods is delighted to have partnered with British Airways, bringing together two iconic British brands, to create a spectacular event. Celebrating the exceptional design of the A380, we were able to present the talent and creativity of our most respected British fashion designers, in a unique experience at 30,000ft.”
The fashion-forward flights aren’t for the public though, and will take place on press-only flights.