Harrods reveals ‘Destination Party’ campaign

News | | Leave a Comment

We love nothing more than discovering new fashion campaigns, and the latest to showcase its chic offering is luxury department store Harrods.

To mark the start of the party season, the iconic London-based store has focused on getting event-ready, with a little help from some stylish friends. Seven top tastemakers from across the globe, including bloggers Adam Gallagher (I Am Galla), Vanessa Hong (thehautepursuit.com), Patricia Otegwu (Patricia Bright), Zanita Whittington (Zanita.com), Melissa Koh (MelissaCKoh.com), Meric Kucuk (Maritsa.co) and fashion director Anya Ziourova, have come together to style bespoke edits of party-worthy outfits from Harrods’ high-end collections.

Shot on location in Istanbul, a campaign video showcases the tastemakers’ looks in action, from glittering sequin gowns to crisp white shirts and more. Hailed as ‘Destination Party’, the short clip is also joined by beauty guides, behind-the-scenes footage, styling tips and full shoppable edits at Harrods’ dedicated microsite.

The new destination makes finding the perfect glamorous event look even easier, with the site split up into simple shoppable sections, such as cocktail dresses, statement separates and heels.

Find the perfect look for your next shindig – be it a casual dinner or full-on ball – at Harrods now and follow the campaign’s journey on Twitter using #DestinationParty.

Pin It on Pinterest