Harrods to launch new perfume concept

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Harrods has unveiled a new retail concept for its luxury perfumes, called ‘Salon de Parfums’.

Located on the sixth floor, the 5,090 square foot space will house rare fragrances, as well as offering bespoke perfume creation services.

The Salon de Parfums will also be filled with boutiques from select brands, including Chanel, Dior, Guerlain, Tom Ford and Roja Dove.

The new concept, which will “create an immersive fragrance experience”, according to WWD, opens in Harrods this September.

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