Harrods to launch ‘The Fragrance Garden’ at Chelsea Flower Show

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Luxury department store Harrods is set to celebrate perfume in a novel new way this May, presenting its ‘The Fragrance Garden’ concept at the Royal Horticultural Society Chelsea Flower Show in May.

Created by award-winning garden designer Sheena Seeks, The Fragrance Garden looks to the art of perfume making as its theme, presenting a selecting of classic scents through floral displays.

In addition, the concept will “reflect the cross-fertilisation of nature and science, as well as traditional floral perfumes”, according to a statement from Harrods.

Augmented reality images hosted on giant screen will also bring the garden to life, revealing innovative animations when viewed on a tablet or smartphone.

Look out for the new installation at the Chelsea Flower Show this May.