Gwenyth Paltrow’s Blo blow dry bar opens in Covent Garden

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Gwyneth Paltrow has brought her slice of American beauty to London, opening the first UK branch of her Blo blow dry bar franchise in Covent Garden.

The salon is all about blow drying, sharing a no cut or colour policy with it’s American predecessors and operating a walk-in policy for Londoners on the go.

Open seven days a week, prices start at £28 for the salon’s signature ‘blo out’, rising to £110 for bridal styling.

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