It goes without saying that Canadian artist Claire Boucher, aka Grimes, is effortlessly cool in her video for latest single Oblivion. Every outfit is perfectly pitched and even her headphone-boombox-lonerism only further endears her to the viewer. The track itself is a dark pop number, all floaty vocals over pounding ’80s synths making it sound like a soundtrack number from a forgotten obscure cult film.
With its scenes of throwback transatlantic nostalgia somehow still seeming fresh, this video could rekindle a love of motorcross for boys and have girls across the country dying their fringe pink.
Grimes’s album Visions is out now and available from iTunes.