Grazia to launch e-commerce platform

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Fans of Grazia’s fashion pages will love this news – the weekly glossy is set to launch a global e-commerce platform under its own name, following the news that parent company The Mondadori Group has acquired London-Boutiques.com for an undisclosed sum.

“Grazia is now taking a decisive step into digital: this acquisition is the first step towards a development plan that starts from London, the biggest European market for e-commerce fashion,” said chief executive of the group Ernesto Mauri, “and that will soon also include many of the most important trend-setting boutiques in the main cities of Italy and France. The aim is to expand also to the other countries where Grazia is published and beyond.”

Drapers reports that the site, graziashop.com, will be ready in the autumn and will allow customers to shop products selected by the Grazia team.

 

 

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