Floris London collaborates with Turnbull & Asser

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Luxury fragrance brand Floris London has collaborated with shirtmakers Turnbull & Asser on a new limited edition production of 71/72 Eau de Parfum.

Named after Turnbull & Asser’s flagship location on Jermyn Street, the fragrance was first created in 2015 to celebrate the two Jermyn Street British heritage brands and to offer an exclusive product to clients of both brands.

71/72 Eau de Parfum is designed to evoke the experience of stepping inside Turnbull & Asser for the first time and has woody base notes of sandalwood, boisamber, and frankincense to represent the classic furnishings in-store, heart notes of lavender, jasmine, orris, and oud, and top notes of mandarin, bergamot, and juniper.

The fragrance was designed by Floris perfumer Penny Ellis in consultation with Turnbull & Asser owner James Fayed and head of design Dean Gomilsek-Cole, and took over a year to be produced.

The original fragrance sold out quickly but is now available again from Turnbull & Asser boutiques and online from florislondon.com priced at £140 for 100ml.