As we told you last October, Debenhams has been collaborating with some major fashion designers on a new diffusion range called ‘Edition’. Amongst the big names were cutting-edge labels Preen and Jonathan Saunders, who have now released preview shots of a few pieces from the first collection.
The products are very true to each brand’s signature style, with Jonathan Saunders creating relaxed tailoring, and Preen going for soft frills and loose tops. Up-and-coming shoe and accessory designer Jonathan Kelsey has also signed up for the project, producing styles for day and evening.
The designers will work with Debenhams for a minimum of four seasons, creating only women’s ready-to-wear. The ranges are priced between £18 – £190 and Kelsey’s footwear is priced between £45 – £65. The collection launches on 14th February. But if you can’t wait until then an Edition pop-up shop will be opening on 10th February on London’s Carnaby Street.