Premium tonic water brand Fever-Tree has signed a three-year deal with the Lawn Tennis Association to sponsor The Queen’s Club tennis tournament in June.
The Fever-Tree Championships will run from 18 – 24 June this year and will be covered by the BBC on television, radio, and online, and by Amazon Prime Video for the first time.
Players competing at the championships this year include Andy Murray, current British number one, Kyle Edmund, current men’s world number two Rafael Nadal, number three Marin Čilić and number four Grigor Dimitrov.
A ‘Championship G&T’ made with Fever-Tree tonic water will be sold exclusively at the event to celebrate the partnership.
Tim Warrillow, CEO of Fever-Tree, said: “The launch of the Fever-Tree Championships marks an exciting and historic moment for Fever-Tree. The annual tournament at The Queen’s Club is already a very prestigious British sporting event and this partnership perfectly reflects our values as a premium brand, celebrating a great summer of sport.
Scott Lloyd, chief executive of the LTA added: “We are delighted that Fever-Tree has partnered with one of the most popular events in the summer sporting calendar. This is a significant and exciting brand association for British Tennis and marks a new chapter in the event’s history. The Queen’s Club has always showcased the very best of British and international tennis and this year the new Fever-Tree Championships will be no exception.
Fever-Tree reported a 68% rise in revenue in 2017 with sales of its original light tonic water doubling in the UK, making it the number one mixer brand by value in the UK off-trade.