Fashion’s Night Out returns as ‘Vogue Loves Regent Street’

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London’s biggest shopping event of the year has been given a name change, transforming from the usual ‘Fashion’s Night Out’ to ‘Vogue Loves Regent Street’.

Now in its seventh year, this is the first time the event has focused on one location, with Vogue editor Alexandra Schulman calling the area “the centre of London’s retail heartland”.

For the event, retailers such as Burberry, Longchamp, Jaeger, Hackett, Karl Lagerfeld, Coach, Aquascutum and Watches of Switzerland will host special events and limited offers across the night, celebrating the magic of British fashion.

Vogue Loves Regent Street hits London on September 10.

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