The annual World Zombie Day Parade took place in London on 8 October in aid of the charity St Mungo’s Broadway, and Jägermeister played host to its official after party held at the iconic Piccadilly Institute.
Following a march that saw legions of the undead walk through the streets of central London, the bloodstained brigade were unleashed on the West End venue.
With a custom decontamination photo booth, bespoke zombie Jäger cocktails and gut-filling food it was the perfect fix for anyone who is counting down the days to Halloween.
While rotten rears danced to a soundtrack of 80s’ rock, decomposing mouths drank dark and sticky brain juice.
It was part Bill and Ted’s Bogus Adventure, part Dawn of the Dead as scenes from black and white zombie films were projected on the wall accompanied by zombified policeman dancing on podiums.
Even with model corpses hanging from the ceiling, blood-stained walls and a clientele to match there was a sense of joy in the air.
Everyone was welcome. For, there’s no discrimination among the dead. What’s more – all the money raised helps improve the lives of homeless people for good. Follow the Halloween action by searching #JagerZombie