Erdem to open London store in Mayfair

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Erdem is to celebrate his eponymous label’s 10th birthday in style, with the opening of a standalone store in London’s Mayfair next year.

“I’m so thrilled to be opening my first store,” he said today. “London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.”

The store will be located on South Audley Street not far from the recently opened and upcoming Celine, Roksanda Ilincic and Christopher Kane boutiques on Mount Street. Its 2000-sq.ft. interior is to be designed by architecture practice P Joseph and will be spread across two floors.

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