END. flagship store opens in London

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Luxury menswear retailer END. has opened a new flagship store on London’s Broadwick Street in Soho.

The 8,500 sq ft space is the third retail location for the brand, which already has flagship stores in Glasgow and Newcastle.

Designed in partnership with Brinkworth, the store concept is that of a large monolithic landscape, using materials including marble, stainless steel, mirror, and maple.

Spanning over two floors, the store will showcase streetwear, contemporary fashion, and footwear from some of the top names in mens’ fashion including Off-White, Acne Studios, Stone Island Shadow Project, Comme des Garçons, Moncler, and more.

A giant sneaker wall wraps around the entire corner of a glazed façade including brand giants Nike and adidas.

END. has scheduled a programme of exclusive launches and product drops to celebrate the new store, which is open now at 59 Broadwick Street.

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