Emma Watson Named New Face of Lancôme

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emma watson lancome

Bafta? Check. Style award? Check. Make-up campaign…? Check!

Harry Potter actress Emma Watson has been named as the new face of Parisian cosmetic brand Lancôme. The deal, rumoured to be around six figures, is said to be an attempt at moving the brand to a younger market.

The 20-year-old will star in a photo campaign, set to be be shot by famous fashion photographer Mario Testino next month, as well as TV ads for the brand.

Lancôme have not yet commented on the deal, but Emma couldn’t contain herself when talking to the Daily Mail. She said: “It’s so exciting, I can’t wait to start shooting! Although I don’t wear much make-up I’m a big fan of Lancôme products, especially their mascara.”

We can’t wait to see the shots!