Donna Ida re-launches Denim Drive initiative

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Calling all denim lovers! Not only does the eponymous boutique Donna Ida help you build your wardrobe (if you’ve never been, we suggest a visit to one of the stores sharpish), it also helps you clear it out, thanks to the newly re-launched Denim Drive initiative that first began in 2010.

Running from May 27th until June 21st, for every pair of unwanted jeans you donate in-store or online, you will receive a £20 voucher to spend on your next jeans purchase in return, with the money going to two very worthy causes – Newlife and Jeans for Genes.

We’ve certainly got a few unloved pairs that we will be donating, and who needs an excuse to invest in a new pair of skinnies anyway?

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