LDNfashion

Follow

Advertisement

Donna Ida re-launches Denim Drive initiative

by Benjamin Reynolds

Share

Calling all denim lovers! Not only does the eponymous boutique Donna Ida help you build your wardrobe (if you’ve never been, we suggest a visit to one of the stores sharpish), it also helps you clear it out, thanks to the newly re-launched Denim Drive initiative that first began in 2010.

Running from May 27th until June 21st, for every pair of unwanted jeans you donate in-store or online, you will receive a £20 voucher to spend on your next jeans purchase in return, with the money going to two very worthy causes – Newlife and Jeans for Genes.

We’ve certainly got a few unloved pairs that we will be donating, and who needs an excuse to invest in a new pair of skinnies anyway?

Donna-Ida-Chelsea-London
Advertisement

Share

Related

Advertisement

Latest

Advertisement