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Diptyque to open at Boxpark Shoreditch

by Sharn Rayment

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Parisian perfumer Diptyque is set to open a pop-up boutique at Shoreditch’s Boxpark shopping area this September.

The “industrial-meets-floral” unit will sell the brand’s best-selling fragrances, candles, body and skincare, with products resting on freestanding display boxes, while flowers hang from a metal grid on the ceiling.

Juxtaposing its usual elegant image with Boxpark’s raw aesthetic, the boutique marks a step in a new direction for the much-loved label.

Look out for the Diptyque pop-up boutique when it opens on September 2 at Unit 33, Boxpark, 2-10 Bethnal Green Road.

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