American sportswear brand K-Swiss has enlisted LA-based DJ and producer Diplo to front its latest campaign, entitled ‘The Board’.
The new digital campaign will bring together 100 creative individuals, with Diplo acting as Director, each tasked with bringing the K-Swiss brand back to the forefront of fashion.
Successful applicants will then be invited to a members-only website to partake in a six-course curriculum, including brand positioning, sneaker design, social media promotion and drafting a business plan. As a result, each person will make real decisions on parts of real K-Swiss projects.
You can apply to join The Board now until April 30 at www.kwiss.com/theboard.