Dior to open beauty boutique in London’s Covent Garden

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Following in the footsteps of fellow French superbrand Chanel, Dior are set to open a standalone beauty boutique in London’s Covent Garden in November.

The only store of its type in the UK, it will stock makeup, fragrance and skincare, alongside some exclusive products. Not only that, but it will also play host to private makeup parties and Dior photo booths, and will carry nail art inspired by designer Raf Simons’ catwalk collections, tapping into the enormous demand for fashion-led nail lacquers.

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