Dermot O’Leary has announced the launch of his new grooming range, which will be sold exclusively in M&S stores and online in time for Father’s Day this June.
The line, called 24.hr Grooming for Men, will initially launch with six products and will expand to include fragrances and gift sets before the Christmas period. Prices are designed to be affordable and start at £5 for a body wash, £6 for face wash, and up to £15 for moisturizer.
Dermot O’Leary said: “This project has been fantastic to work on, I’ve worked extensively with the team at M&S, who have shared their knowledge and innovation, and together we’ve created a small family of grooming products I’m really proud of, and genuinely use every day”.
The six initial products in the range will include “Fresh Thinking” hair and body wash, “Face It” face wash, “Scrub Up” facial scrub, “Sleep Well” overnight recovery cream, and “Wide Awake” eye serum.
The range will launch online and in M&S stores around the country on the 8th of June.