Deciem, has opened its first UK store, in Old Spitalfields Market.
The umbrella company encompasses a number of brands including NIOD (skincare), The Chemistry Brand (hand care and anti-ageing), The Ordinary (skincare), and Fountain (beauty and health supplements).
Deciem already has boutiques in Australia, Korea, Canada, and Mexico, and two more London locations are planned after the opening of the Spitalfields store.
Many Deciem products have become an instant hit in the past, including Hand Chemistry, which sold out within days at Boots, and The Ordinary facial serums, which offered the same ingredients found in premium brands at prices starting from £4.
The company is based out of Canada and has grown phenomenally since its launch in 2013. The range now includes over 50 products and 10 brands and is sold in hundreds of stores, worldwide.
You can visit the new Deciem store at 18 Lamb Street, Old Spitalfields Market.