What do you get when you cross David Beckham’s H&M bodywear ads, three very strong projectors and the White Cliffs of Dover? A spectacle on Britain’s south coast like no other.
The Swedish brand projected Beckham’s pants pose onto the cliffs last night to promote the bodywear range, which launched in February, and welcome tourists to Britain during the London 2012 Olympics. “We are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity” said an H&M spokesperson. We believe the White Cliffs of Beckham should be made a permanent feature, but alas, it was a one-night-only stunt.