A pair of ten-foot high David Beckham statues have been erected outside H&M’s Regent Street store, in celebration of the footballer’s highly anticipated second bodywear collection for the brand.
The statues show Becks in all his glory, wearing nothing but a pair of his carefully designed underpants. They join a collection of nine, which are dotted around other H&M stores across the USA.
Shameless promotion? Not if it’s cast in stylish silver. We’re sold!