London-born footballer David Beckham is about to send even more hearts racing as his latest bodywear campaign images for H&M have been released. The father of four posed for the images in an LA studio and was photographed by Alasdair McLellan, modelling the new additions to the collection, which launches in November.
To mark the occasion H&M have gone all out, creating a series of ten foot statues of the star, which will be displayed in various locations around New York, Los Angeles and San Francisco. By Tweeting pictures of the statues with the hashtag #HMBeckham, users could win 10 mini statues of Beckham, a signed pair of boxers from the star, or a H&M shopping spree. From August 20 to 31 the monuments will then go on display in three other cities – we’ve got our fingers crossed for London!