Young menswear designer Daniel W. Fletcher has launched a pop-up shop at Liberty London, his first stockist in the UK
The pop-up shop will be in store for three weeks to introduce the brand to the Liberty customer, after which Fletcher’s fall range will be stocked in the main Liberty menswear department.
The designer said he was attracted to Liberty for showcasing his brand due to the store’s distinctly British identity, which is in line with the references to English heritage that are used in his collections: “I have been talking to Liberty for a while now but we waited until we could launch something properly. I didn’t want it to get lost on a rail at the back of a store. This is my first stockist in London, which is the home of the brand, so I wanted to mark that moment properly.”
Laura Robertshaw, men’s buyer at Liberty said: “Liberty has always been known to support British talent, and Daniel is one of the most exciting young designers to emerge from the capital in recent years. His fresh approach to men’s wear staples will resonate with the Liberty customer.”
The pop-up shop is located on the lower-ground floor and features a hanging striped fabric featuring the brand logo and flags used in the anti-Brexit film, which was used to showcase his spring summer collection. The collection comprises of 22 pieces, all of which are available to buy in the pop-up.