Covent Garden launches Beautython

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Covent Garden is launching a marathon celebration of beauty, skincare, and fragrance this August – Beautython – which will run until 3rd September.

Covent Garden is home to more beauty brands per square metre than any other area in London, including Deciem, Chanel, Charlotte Tilbury, Nars, 3ina, Aesop, Atelier Cologne, Aveda, Bobbi Brown, Boots, Burberry Beauty Box, Clinique, Crabtree & Evelyn, Dior, Diptyque, Jo Malone London, KIKO, Kryolan, MAC, Miller Harris, Molton Brown, NARS, Toni and Guy, Trevor Sorbie. All brands will be involved in the Beautython.

The event will consist of workshops, expert talks, offers, and fragrance fittings. There will also be two late night shopping events on 24th and 31st August with the opportunity to take home an exclusive Covent Garden tote bag designed by illustrator Lucia Curzi.

Charlotte Tilbury will host Hollywood Masterclasses each Thursday using the new Hollywood Lips. MAC will also be offering lip demos with a complimentary glass of prosecco for those who book in advance. On the 31st August Clinique will invite customers to try a mascara of their choice and hand out gifts with any mascara purchase. Newly opened Deciem invites customers to try their award-winning skincare brand The Ordinary and will also be serving mocktails made with their Fountain beauty supplement.

Chanel’s new fragrance, Gabrielle Chanel, will be launching during the event and an in-store preview as well as makeup looks inspired by Gabrielle Chanel will be available to visitors. Atelier Cologne, Miller Harris, and Penhaligons will also be hosting fragrance events. Molton Brown and Jo Malone London will be offering pampering hand and arm massages using their products.

A full schedule of events and booking details are available at www.coventgarden.london/whatson/beautython